How We Do It?
Sustainable Branding
Develop a Sustainable Brand Story
Sustainability is a smart, positive brand attribute and a promising brand strategy in today’s changing world. We help businesses develop a brand narrative that reflects their positive environmental values. Our creative team is an expert in sustainable story telling that highlights a brand's commitment to sustainability. We narrate stories that connect and engage with the consumers, conveying a promise of ethical and responsible entrepreneurship rather than just marketing and promoting products or services. This surely begins with developing a brand identity that aligns with sustainability as core ethics of the brand and extends echoing a conscious brand voice in all brand communications.
Create a Timeless Visual Identity
We take special care to creating timeless brand identities based on intensive analysis and research, core brand values and personality for years to come. This makes sure that brand identity stands tall for years to come. New brand Identity design project is an expensive exercise that involves both financial and material resources. And every time an enterprise feels the need to make over or change its identity, such resources will be a repeated stress on not only the company but also on environment So, one way to make branding more sustainable is to create timeless design that is not out lived quickly
Go Minimalist in Design
As markets get widespread and brands competitive, product marketing moved from nude products to sophisticated and elaborated packaging; from local selling to international networks; Beyond primary need of product safety and preservation, today packaging design plays major role in product positioning and brand marketing. Packaging is almost indispensible. Conscious of growing challenge of packaging waste and toxic leach of chemicals, we use our design expertise to be minimalistic in terms of material usage, printing areas, number of colours, size and shape.
Suggest Biodegradable Solutions
1 ton of recycled paper can avoid 17 trees, 1,440 liters of oil, 2.3 cubic meters of landfill space, 4,000 kilowatts of energy, and 26,500 liters of water? Packaging and marketing materials are the biggest load in our landfills. Being conscious branding house we suggest environment friendly bio degradable materials choices for packaging and marketing materials. Today, you have many options for choosing environmentally friendly materials for your packaging and printing. Here are some options to make them more sustainable:
Go Digital in brand communications
Post internet era has opened several avenues of new paper/ material less media platforms beyond television and radio where target reach is high and carbon foot print per head is the lowest. From digital advertising to digital catalogues, e brochures, need of paper base brand communications has come down by 90%. We at our studio explore digital alternatives, minimizing printed material and media for marketing brands.
Conscious Printing Choices
We suggest conscious printing decisions with minimum print runs and processes and encourage energy efficient digital or manual printing, water based inks and glues, minimizing wastages and avoid post press ad ons like lamination. Making clients aware of sustainable choices goes a long way to reduce environmental degradation.
Suggest Local Suppliers
Producing brand promotion and packaging supplies locally instead of importing from or distant locations will almost certainly reduce the carbon footprint by reducing transportation distances and using local materials. Source your materials locally to reduce transport emissions. Use eco-friendly transportation like the rail to cut emissions from transportation if local production is not feasible.
Run a Green Studio
We are continuously striving to incorporate effective studio operations and follow best practices in order to ensure a sustainable working atmosphere where resources of materials and energy are managed to the lowest possible levels. Minimizing use of paper, online meetings and exchange, keeping check on wastages.